Show off your product with an interesting demo video on the website. Help prospects "see" what you're offering, give Google something to find about you on YouTube and turn your website into a 24x7 sales machine.

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Communicate with customers and prospects often to keep the relationship and sales strong. Download AdLinea's Newsletter Best Practices guide to get started here.

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Every email needs a signature

Each time you send an email using your company email, you should use that opportunity to repeat your marketing message. The recipients, event though they are usually your existing customers and partners, should be reminded of your company's main message over and over. You can turn them into walking salespeople.

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A simple guiide for getting an account set up on each of the most-important social networking sites.

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If you have a blog, you can have LinkedIn announce your most recent blog entries automatically on your LinkedIn profile.

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The networking part of LinkedIn is useful for recruiting or prepping for a sales call or for locating the right person within a company or community. You can access other people's information so long as you are connected to them in some way. The number of connections you have is powerful. You use the Add To My Network functoin to connect to someone you know.

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Writing often so your blog consistently delivers valuable, insightful information can be difficult. If you are running a business every day, you may find it hard to come up with topics to write about. If you pick one of the following questions to answer once or twice a week, you will have plenty of interesting content for your blog.

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A new feature on LinkedIn allows you to establish a profile for your company and that means a central place for prospects finding your products and services.

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Once you have created one or more Twitter accounts, make sure you set up your profile on Twitter to include a description of yourself or your business as well as a link to the relevant page on your website.

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When someone searches for you on Twitter, you want your account name to match what they would search for. It is unlikely your customers and prospects would know you a left-handed golf pro, so @LeftyGolfGod is a clever name, but it won’t be as easy to find as @JamesBondTaxGuru or simply @JamesBond.

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