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Every email needs a signature |
Each time you send an email using your company email, you should use that opportunity to repeat your marketing message. The recipients, event though they are usually your existing customers and partners, should be reminded of your company's main message over and over. You can turn them into walking salespeople.
Set a standard
You'll want all your email-sending employees to have the same email signature. It looks professional, it conveys standard information, and it multiplies the reach of your marketing message.
Whether you use Outlook, Mac Mail, Gmail, Hotmail, Thunderbird, or similar, you'll have a setting or an option for Signatures. You want to create a new signature and set it as default. You should get some kind of small editor window where you will compose your new email signature.
Think about whay you want to appear at the end of or bottom of each email you send. You'll probably want:
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They already have your email address in the To: line, so you won't need that but it doesn't hurt to include it so customers and prospects don't have to look for it.
Logo or image
Instead of your company name, you may want to use a small version of your company logo graphic instead of text. Be sure to use a version that the recipients can "see" in their email client easily. You may have to test this with a colleague or with your personal email account.
If you send an email with your prototype signature to an external email account and that external email account can't "see" the logo, try storing the logo on your website somewhere and including it in your email signature via a URL.
Use your email to market your company
Changing your blank email to one with a signature gives you the chance to further your professional image and repeat your marketing message. It's just one more little thing you can do to drive awareness.