A simple guiide for getting an account set up on each of the most-important social networking sites.

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Once you have created one or more Twitter accounts, make sure you set up your profile on Twitter to include a description of yourself or your business as well as a link to the relevant page on your website.

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When someone searches for you on Twitter, you want your account name to match what they would search for. It is unlikely your customers and prospects would know you a left-handed golf pro, so @LeftyGolfGod is a clever name, but it won’t be as easy to find as @JamesBondTaxGuru or simply @JamesBond.

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Most you'll likely want two different kinds of Twitter accounts: one for yourself as an individual and another for you company or its major offering.

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When someone "follows" you on Twitter, they have searched for a Twitter account name and clicked the "Follow" button. They will expect that you post relevant comments or announcements with that account. Since they will be seeing or reading your posts, you want them to expect a certain kind of value and receive that.

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The size of the messages you send out on Twitter are very limited, so you'll tend to ask brief questions or post brief answers or announcements. Be careful not to post sales pitches as your followers are expecting valuable information, not blatant “Buy 500 copies of our product today!”

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