Once you have created one or more Twitter accounts, make sure you set up your profile on Twitter to include a description of yourself or your business as well as a link to the relevant page on your website.
When people search for Twitter accounts or consider following someone they’ve found, your profile page is what tells the story about you and suggests what kind of value they will get when they subscribe to or follow you.

Describing specifically what product or service you deliver in the short descriptin on your profile will increase the number of followers you get and keep. The number of followers you gain is key to spreading your posts as far as possible.
Twitter