When someone searches for you on Twitter, you want your account name to match what they would search for. It is unlikely your customers and prospects would know you a left-handed golf pro, so @LeftyGolfGod is a clever name, but it won’t be as easy to find as @JamesBondTaxGuru or simply @JamesBond.
While my full name is William Douglas Lucy, all my business associates and fellow CEOs know me as just Doug Lucy. So, when creating my Twitter account, I wanted to be sure to use exactly what they would be searching for: Doug Lucy.
Similarly, when creating your company's Twitter accounts, you probalby want one account with the most common form of your company's name and one each for the kinds of product or service your provide or market you serve.
For instance, the company Fresh Direct is know by its name and for the two lines of business it is in: vending machines and office coffee service. They would be best served by creating three company accounts at Twitter so seaching for them by name or service is easy:
@FreshDirect
@VendingMachines
@CoffeeService