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Live green plants in the office has always brought up morale and productivity, so Virginia businesses have relied on Buckingham Greenery for decades to suggest the right plants that look good, improve air quality and are easy to maintain. Now Buckingham Greenery has upgraded to a website that, similarly, looks good, improves the quality of their leads and is easy to maintain. |
Connie Hom founded Buckingham Greenery to make business interiors more livable, to improve morale and quality of life, and give facility managers some relief from having to do all this on their own. Her company now supplies most of Virginia with the best plants for interior spaces, floral arrangements for important events like VCU graduation and Richmond Forum speakers, and her technicians go on-site to maintain and care for these live green plants.
Although they recognized the Internet was important, their initial website was just a placeholder with little more than contact information as they didn't have a marketing partner to design and craft an effective website to attract and bring in more business.
Buckingham Greenery hired AdLinea to turn their website into a portal for prospects to quickly understand how interior plantscaping could help their business. Connie also wanted a place where useful information about plants could be found as well as examples of how to best decorate a corporate space for the Christmas holidays.
We established a brand new structure for their website, one that clearly speaks to the needs and concerns of Buckingham's target markets: architects and interior designers, property and real estate managers, facility managers and office managers. Product and service pages were created to explain what plantscaping is and showcase the incredible work Buckingham Greenery has performed, but the target market landing pages are first on the new website. Incoming visitors can self-segment into the right target market and hear how their needs are met by a carefully selected set of services, products and benefits.
The resulting website is a highly educational place, but one that also gives interested prospects the quick path to selecting Connie's company and reaching out to contact or engage her staff.